custom mailer

dare to be different

A custom, or self mailer, is a postal item without an envelope.

With glue, folds and a little ingenuity, a mailing piece is printed, personalised and finished so the document does not require an external carrier.

Self mailers are an effective communication tool, replacing the traditional direct marketing pack including a brochure, letter, return envelope and outer carrier.

On design alone, even non-personalised self mailers attract more attention and gain a better response rate.

It’s time to make your postage dollar really count.

what can it do?

Here are some of the unique features that can be produced effeciently on a flexomailer.


No need to include a return envelope or a response mechanism, self mailers are all these components rolled into one.

personalise it

Personalise your mailer with unique codes and vouchers, not to mention the variable address details of your recipients.


Step outside the box and fold your brochures a little differently. You’ll be surprised at what can be achieved on this piece of equipment.

the difference

On design alone, custom mailers will achieve a better response rate than a traditional mailing pack. Throw in personalisation, unique folds and attachements and you’re onto a direct mail winner!


It’s not called a Custom Mailer for nothing. Check out the other areas of our mailing division and how we can assist with this channel.


Take a peek at some of our recent work. If you’d like to know more, contact us here for a quote.


Take a factory tour of our Eagle Farm plant. Better still, contact us here for a personalised one. The coffee is on us!


Franchise or multiple division organisation?

PIVOT Corporate will help you manage your brand and the products around it.


Save time and money by managing your day to day, small business marketing needs.

build your own custom mailer

How does the process work? Check out the steps to creating a self mailer.

1. consult

Talk to us about what your hoping to achieve, your budget, target market and message. We’ll help you create a concept and guide you on what’s possible to produce.

2. samples

Printcraft has more samples than you can poke an envelope at. We’ll let you rummage through our library for inspiration on design, message and execution. We’ll also help you with those tricky Australia Post rules and regulations.

3. design

It’s over to your design team to build the artwork. We’ll double check everything from a production side and give it the final tick of approval.

4. proofing

Proofs will always indicate perforations, glue areas and fold lines. Check these carefully to ensure everything presents as it should. Then it’s over to us to print, personalise and finish your custom mailer.


Will you help with the design of my custom mailer?

We’re happy to help with the technical side of the design. We can supply samples of previous work and also consult our expert production team on how best to achieve your desired result. The creative is then over to you.

How do i supply artwork?

With multiple variable fields and often the need for glue, peforation and folding allowances we recommend supplying the packaged native files for custom mailers. This give us the flexibily to make minor production tweaks when necessary.

what about the australia post requirements?

We’re here to ensure the entire process is a seamless one, which includes any requirements for Australia Post.  If you have any questions about postage rates or sizing requirements, please don’t hesistate to ask one of our team. We’ll make sure all of the technical items are covered.

how long to these items take to produce?

Depending on the complexity and size of the item, custom mailers can add up to a week additional in production time for the finishing alone. Start with your desired mailing date and map out a schedule with your Account Manager. This will give you plenty of time to meet artwork and data requirements. 

Custom Mailers

Take a peek at just a few of our custom mailer pieces. Don’t worry, there’s plenty more where these came from. Just let us know what you’re after and we’ll bring along out bag of tricks.

printcraft bunny mailer custom mailer

Pull A Rabbit From My Hat

Printcraft’s own self promo piece. Fondly called the ‘bunny mailer’ around the halls it was used as an acquisition piece.

A Day on the Green

An integrated mailer and response mechanism to promote this now iconic event.
day on the green custom mailer
Q Super custom mailer printcraft

Pull Back the Curtain

A cleverly folded and glued self mailer for Q Super.
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