dare to be different
A custom, or self mailer, is a postal item without an envelope.
With glue, folds and a little ingenuity, a mailing piece is printed, personalised and finished so the document does not require an external carrier.
Self mailers are an effective communication tool, replacing the traditional direct marketing pack including a brochure, letter, return envelope and outer carrier.
On design alone, even non-personalised self mailers attract more attention and gain a better response rate.
It’s time to make your postage dollar really count.
what can it do?
Here are some of the unique features that can be produced effeciently on a flexomailer.
On design alone, custom mailers will achieve a better response rate than a traditional mailing pack. Throw in personalisation, unique folds and attachements and you’re onto a direct mail winner!
build your own custom mailer
How does the process work? Check out the steps to creating a self mailer.
Will you help with the design of my custom mailer?
We’re happy to help with the technical side of the design. We can supply samples of previous work and also consult our expert production team on how best to achieve your desired result. The creative is then over to you.
How do i supply artwork?
With multiple variable fields and often the need for glue, peforation and folding allowances we recommend supplying the packaged native files for custom mailers. This give us the flexibily to make minor production tweaks when necessary.
what about the australia post requirements?
We’re here to ensure the entire process is a seamless one, which includes any requirements for Australia Post. If you have any questions about postage rates or sizing requirements, please don’t hesistate to ask one of our team. We’ll make sure all of the technical items are covered.
how long to these items take to produce?
Depending on the complexity and size of the item, custom mailers can add up to a week additional in production time for the finishing alone. Start with your desired mailing date and map out a schedule with your Account Manager. This will give you plenty of time to meet artwork and data requirements.
Take a peek at just a few of our custom mailer pieces. Don’t worry, there’s plenty more where these came from. Just let us know what you’re after and we’ll bring along out bag of tricks.
Pull A Rabbit From My HatPrintcraft’s own self promo piece. Fondly called the ‘bunny mailer’ around the halls it was used as an acquisition piece.
A Day on the GreenAn integrated mailer and response mechanism to promote this now iconic event.
Pull Back the CurtainA cleverly folded and glued self mailer for Q Super.
Subscribe to our e-news here!