digital PRINTING

is it all the same?

Digital printing refers to the printing process that transfer image directly onto a media substrate. So unlike traditional and more costly offset methods requiring a metal printing plate, digital deposits the ink or toner directly onto the substrate.

But do all digital printing presses produce the same quality?

MACHINERY

All the same? Definately not. Digital press range from glorified photo copies, to offset quality presses. Check with your supplier first to understand the limitations and finish of their equipment so your won’t be caught off guard by the finished result.

operators

Now that you understand the difference in the level of machinery, the same goes for operators. At Printcraft our digital operators are printers, so they’re trained in colour management.

digital PRINTING

is it all the same?

Digital printing refers to the printing process that transfer image directly onto a media substrate. So unlike traditional and more costly offset methods requiring a metal printing plate, digital deposits the ink or toner directly onto the substrate.

But do all digital printing presses produce the same quality?

MACHINERY

All the same? Definately not. Digital press range from glorified photo copies, to offset quality presses. Check with your supplier first to understand the limitations and finish of their equipment so your won’t be caught off guard by the finished result.

operators

Now that you understand the difference in the level of machinery, the same goes for operators. At Printcraft our digital operators are printers, so they’re trained in colour management.

the printcraft difference

As both an offset and digital print supplier, the questions we get asked here at Printcraft usually relate to quality, finishes, and when to use digital printing.

the printcraft difference

As both an offset and digital print supplier, the questions we get asked here at Printcraft usually relate to quality, finishes, and when to use digital printing.

QUOTE REQUEST

b

OFFSET

Choosing an offset print partner is more than just the price on a quote. See more about our machinery and equipment in our offset print and finishing divisions.

i

MAIL

Personalised content requires a distribution method. Printcraft is Queensland’s only print and mail provider under the one roof. Find out more about our mailing solutions.

T

LARGE FORMAT

First impressions count, and with only a few short seconds to engage, banners, signage and point of sale material needs to stand out from the crowd. See our large format options.

b

OFFSET

Choosing an offset print partner is more than just the price on a quote. See more about our machinery and equipment in our offset print and finishing divisions.

i

MAIL

Personalised content requires a distribution method. Printcraft is Queensland’s only print and mail provider under the one roof. Find out more about our mailing solutions.

T

LARGE FORMAT

First impressions count, and with only a few short seconds to engage, banners, signage and point of sale material needs to stand out from the crowd. See our large format options.

Z

QUOTE REQUEST

Request a quote on any of our services. One of our experienced sales team with assist with your queries.



CUSTOM MAILER

With glue, folds and a little ingenuity create a self mailer for your next direct mail piece. They don’t need an outer carrier, and attract a higher response rate on design alone.



FACTORY TOUR

For those of you who have never visited a printing factory, take a bird’s eye tour of ours. Better still, contact for the real thing.

Z

QUOTE REQUEST

Request a quote on any of our services. One of our experienced sales team with assist with your queries.



CUSTOM MAILER

With glue, folds and a little ingenuity create a self mailer for your next direct mail piece. They don’t need an outer carrier, and attract a higher response rate on design alone.



FACTORY TOUR

For those of you who have never visited a printing factory, take a bird’s eye tour of ours. Better still, contact for the real thing.

:

PIVOT CORPORATE

Looking for an automated marketing solution to save you time and money. Check out our customised web2print portal, including the option of multichannel campaigns.

>

PIVOT SMALL BUSINESS

With limited time and resources, don’t let your marketing fall behind. With templated artwork for print and digital communication, PIVOT is the perfect solution.

:

PIVOT CORPORATE

Looking for an automated marketing solution to save you time and money. Check out our customised web2print portal, including the option of multichannel campaigns.

>

PIVOT SMALL BUSINESS

With limited time and resources, don’t let your marketing fall behind. With templated artwork for print and digital communication, PIVOT is the perfect solution.

be an individual

Ever considered personalising your print? Because of the direct transfer process in digital, every sheet can potentially be different, either with variable text or variable images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.

automate it

Web2print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press. Check out the functionality of Printcraft PIVOT here.

PIVOT

be an individual

Ever considered personalising your print? Because of the direct transfer process in digital, every sheet can potentially be different, either with variable text or variable images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.

automate it

Web2print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press. Check out the functionality of Printcraft PIVOT here.

PIVOT

automate it

Web2print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press. Check out the functionality of Printcraft PIVOT here.

PIVOT

OUR DIGITAL PRESSES

HP INDIGO

The Indigo press is synonymous with quality when it comes to digital printing. With a liquid ink it’s the closest match to an offset look and feel that you will get in the market. Newer machines, like Printcraft’s HP Indigo 7500, also have a few extra tricks under the bonnet. White ink, and a clear raised varnish to add an extra ‘tactile’ dimension.

XEROX IGEN

If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take full advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet opening up a world of possibilities with landscape books and presentation folders. Throw in its ground breaking colour management system and sharper screen rulings and your creativity will know no limits.

HP INDIGO

The Indigo press is synonymous with quality when it comes to digital printing. With a liquid ink it’s the closest match to an offset look and feel that you will get in the market. Newer machines, like Printcraft’s HP Indigo 7500, also have a few extra tricks under the bonnet. White ink, and a clear raised varnish to add an extra ‘tactile’ dimension.

XEROX IGEN

If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take full advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet opening up a world of possibilities with landscape books and presentation folders. Throw in its ground breaking colour management system and sharper screen rulings and your creativity will know no limits.