digital PRINTING
is it all the same?
Digital printing refers to the printing process that transfer image directly onto a media substrate. So unlike traditional and more costly offset methods requiring a metal printing plate, digital deposits the ink or toner directly onto the substrate.
But do all digital printing presses produce the same quality?
the quality debate.
Nearly every printer in the marketplace today does ‘digital’. But if you’re looking for a premium, quality finish, it’s important to understand that all prints are not the same.
MACHINERY
operators
the printcraft difference
As both an offset and digital print supplier, the questions we get asked here at Printcraft usually relate to quality, finishes, and when to use digital printing.
OFFSET
Choosing an offset print partner is more than just the price on a quote. See more about our machinery and equipment in our offset print and finishing divisions.
Personalised content requires a distribution method. Printcraft is Queensland’s only print and mail provider under the one roof. Find out more about our mailing solutions.
LARGE FORMAT
First impressions count, and with only a few short seconds to engage, banners, signage and point of sale material needs to stand out from the crowd. See our large format options.
QUOTE REQUEST
Request a quote on any of our services. One of our experienced sales team with assist with your queries.
CUSTOM MAILER
With glue, folds and a little ingenuity create a self mailer for your next direct mail piece. They don’t need an outer carrier, and attract a higher response rate on design alone.
FACTORY TOUR
For those of you who have never visited a printing factory, take a bird’s eye tour of ours. Better still, contact for the real thing.
PIVOT CORPORATE
Looking for an automated marketing solution to save you time and money. Check out our customised web2print portal, including the option of multichannel campaigns.
PIVOT SMALL BUSINESS
With limited time and resources, don’t let your marketing fall behind. With templated artwork for print and digital communication, PIVOT is the perfect solution.
be an individual
Ever considered personalising your print? Because of the direct transfer process in digital, every sheet can potentially be different, either with variable text or variable images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.
automate it
Web2print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press. Check out the functionality of Printcraft PIVOT here.
OUR DIGITAL PRESSES
HP INDIGO
The Indigo press is synonymous with quality when it comes to digital printing. With a liquid ink it’s the closest match to an offset look and feel that you will get in the market. Newer machines, like Printcraft’s HP Indigo 7500, also have a few extra tricks under the bonnet. White ink, and a clear raised varnish to add an extra ‘tactile’ dimension.
XEROX IGEN
If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take full advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet opening up a world of possibilities with landscape books and presentation folders. Throw in its ground breaking colour management system and sharper screen rulings and your creativity will know no limits.
WHITE INK.
CLEAR VARNISH.
Add a new dimension to digital printing.
Perfect for invitations, business cards and book covers.
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PRINTING ON UNCOATED PAPER
Love the look and feel, but not sure how to get the best results on this earthy, tactile paper.
Read more here …
WHAT ARE THE BENEFITS OF LAMINATING MY PRINT WORK?
Start with the technical stuff and then get a visual of how we laminate your print work.
Read more here …