is it all the same?
Digital printing refers to the printing process that transfer image directly onto a media substrate. So unlike traditional and more costly offset methods requiring a metal printing plate, digital deposits the ink or toner directly onto the substrate.
But do all digital printing presses produce the same quality?
the quality debate.
Nearly every printer in the marketplace today does ‘digital’. But if you’re looking for a premium, quality finish, it’s important to understand that all prints are not the same.
the printcraft difference
As both an offset and digital print supplier, the questions we get asked here at Printcraft usually relate to quality, finishes, and when to use digital printing.
WHEN SHOULD I USE DIGITAL PRINTING?
ever considered personalisation?
can i use any type of paper?
will the print quality be the same as offset?
what sizes can i fit on a digital press?
what finishing processes can i use?
be an individual
Ever considered personalising your print? Because of the direct transfer process in digital, every sheet can potentially be different, either with variable text or variable images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.
Web2print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press. Check out the functionality of Printcraft PIVOT here.
OUR DIGITAL PRESSES
The Indigo press is synonymous with quality when it comes to digital printing. With a liquid ink it’s the closest match to an offset look and feel that you will get in the market. Newer machines, like Printcraft’s HP Indigo 7500, also have a few extra tricks under the bonnet. White ink, and a clear raised varnish to add an extra ‘tactile’ dimension.
If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take full advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet opening up a world of possibilities with landscape books and presentation folders. Throw in its ground breaking colour management system and sharper screen rulings and your creativity will know no limits.
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Love the look and feel, but not sure how to get the best results on this earthy, tactile paper.
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