signage, banners, posters
First impressions count. And with only a few short seconds to engage, banners, signage and point of sale material needs to stand out from the crowd. Using state of the art HP technology, our prints are clean and crisp. Colours are bright, and print resolution is outstanding!
Our latex inks also have the added benefit of a three year UV rating, and are far more eco-friendly rated than their solvent counterparts. The added bonus – prints come out dry! So there’s no downtime before your posters, banners or point of sale material can be trimmed down and shipped out.
It’s large format printing, suited to quick turnaround world.
stand out from the crowd.
Say it big, bright and bold with this larger than life medium, keeping in mind the objective is to be seen, get read, and be remembered.
kEEP IT SIMPLE
one stop shop
Often it’s a combination of collateral that goes into a point of sale or marketing campaign. Dealing with the one supplier can save you time and distribution costs. Printcraft are the solution providers in print. If we don’t have it, we’ll source it for you. Large format banners, posters and signage is just another string in our ever expanding bow.
Do's & Don't of Signage
Be CourageousNo one will remember banners that are dull. Be courageous and stand out from the crowd.
Target your Audience.
It’s tempting to try and make messages appeal to the masses, but the rule of thumb is ‘if you try to reach everyone, you’ll appeal to no one’. Similar to all direct marketing, remember your prospect has a face and a profile. Ensure your message speaks to their needs and trigger points.
Use Fonts & Colour.
Big and bold is definitely beautiful, an highly contrasting colours will help you get noticed. Steer away from elaborate or scripted fonts. If copy is hard to read, usually it will be skipped over.
Location is everything.
Doing everything right won’t help if your signage is blocked from view by a tree. View your message from every possible viewpoint and angle. Drivers generally have a lower viewpoint than foot traffic. Be seen!
Short and Sweet.
For outdoor signage, keep the copy lenght to a minimum. The fewer the words, the greater the chance you message will be understood and retained.
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