one stop shop
Often it’s a combination of collateral that goes into a point of sale or marketing campaign. Dealing with the one supplier can save you time and distribution costs. Printcraft are the solution providers in print. If we don’t have it, we’ll source it for you. Large format banners, posters and signage is just another string in our ever expanding bow.
Use Fonts & Colour.
Big and bold is definitely beautiful, an highly contrasting colours will help you get noticed. Steer away from elaborate or scripted fonts. If copy is hard to read, usually it will be skipped over.
Location is everything.
Doing everything right won’t help if your signage is blocked from view by a tree. View your message from every possible viewpoint and angle. Drivers generally have a lower viewpoint than foot traffic. Be seen!
Short and Sweet!
For outdoor signage, keep the copy lenght to a minimum. The fewer the words, the greater the chance you message will be understood and retained.
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