WHAT IS THE PROCESS OF MAIL?
Often a confusing term, mail process refers to the sorting and preparation of postage data; printing and preparing of the envelope, flysheet or address carrier; packaging and sealing the mail to Australia Post standards; and finally the physical lodgement of items and paperwork into the mail system.
A lot more involved than stuffing envelopes! That’s why bulk mail processing is best left to the experts. We’ll get you the best postage rates, and ensure your items meet the rigid Australia Post standards.
read all about it
Read some of our most recent articles on direct mail, processing and our custom mailer.
cut through the letterbox clutter
Find out how a tactile mail piece can engage our senses, and cut through the letterbox clutter.
It seemed like a natural compliment to our already successful offset and digital print divisions.
Matt Naughton, General Manager
Eight years later, Printcraft Mail is a booming with the right team, equipment and experience behind us. Now Australia Post accedited, it’s the prefect little brother to the family.
show em what you’ve got
Plastic lets you show the world your product, and flysheets provide extra real estate to place subscription and renewal information.
keep it a secret
Envelopes creat and element of secrecy and surprise, and if personally addressed with achieve a 99% open rate. Don’t miss the opportunity to add colour and design to this often serious outer carrier.
dare to be different
On design alone, self mailers often achieve better cut through rates than their traditional direct mail packs. Why not give this unique option a try?
mail, still an important part of the marketing mix.
Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.
99% of people open mail addressed to them
54% of people keep mail for later reference
What mail carriers do you specialise in?
do you offer trading accounts?
DO I NEED TO PAY AUSTRALIA POST SEPARATELY?
why would i use a mailing house?
do i need to understand postage?
why mail still works!
According to the states, 99% of us open mail addressed to us, and 54% of this mail is kept for later reference.
Mail is tangible, personal, targeted, timely and measurable – but get it wrong and mail could cost you a bomb in postage, production and lost opportunity costs.
Talk to the experts about how to get the best bang for you postage buck.
a multichannel solution
Just like dieting, a high consumption of only one medium will never be successful, but mail certainly has its place in a healthy, balanced marketing mix. Try adding a personalised URL as the call to action and directly measure the results of the campaign.
make it personal
Mail comes in all shapes, sizes and even smells. What better way to stand out from the crowd. Research has demonstrated that peoples’ attraction to shape, layout and paper quality drives stronger emotion associations with the brand and offer.
FINALLY, it’s good to be different!
share and share alike
Known as the Endowment Effect, if your own an item, you’re more likely to value and keep it, giving mail the tactile advantage.
We’re also more likely to share these items, with an average of 21% of all promotions and special offers shared with household and family members.