Despite the ever increasing number of communication channels thrown at us, consumers still have a preference for receiving marketing information in a tangible form, so it makes sense to use mail as part of your communication mix.
If you’re unfamiliar with mail, Australia Post or planning a direct mail campaign, the experience can be daunting. Get us involved from the start and we’ll guide your to making the best use of your marketing dollar.
With the ability to produce highly personalised, highly targeted campaigns, Printcraft offers a one stop shop to engage and communicate with your customers.
why mail still works
In this interactive age when everyone is blogging, updating social media and watching YouTube, direct mail is still an effective cut through medium.
According to the stats, 99% of us open mail that’s addressed to us, and 54% of that mail is kept for later reference.
It’s simple, mail is tangible, personal, targeted, timely and measurable, but get it wrong and mail could cost you a bomb in postage, production and lost opportunities.
Working with Printcraft ensures the seamless flow from planning, to print, to lodgement with each and every one of your campaigns.
a multichannel solution
Just like dieting, a high consumption of only one medium will never be successful, but mail certainly has its place in a healthy, balanced marketing mix. Try adding a personalised URL as the call to action and directly measure the results of the campaign.
dare to be different
Mail comes in all shapes, sizes and even smells. What better way to stand out from the crowd. Research has demonstrated that peoples’ attraction to shape, layout and paper quality drives stronger emotion associations with the brand and offer.
FINALLY, it’s good to be different!
share and share alike
Known as the Endowment Effect, if your own an item, you’re more likely to value and keep it, giving mail the tactile advantage.
We’re also more likely to share these items, with an average of 21% of all promotions and special offers shared with household and family members.
mail, still an important part of the marketing mix.
99% of people open mail addressed to them
54% of people keep mail for later reference
What mail carriers do you specialise in?
do you offer trading accounts?
DO I NEED TO PAY AUSTRALIA POST SEPARATELY?
why would i use a mailing house?
do i need to understand postage?
For all of those other niggling enquiries, quotes or just free friendly advice, contact us at firstname.lastname@example.org and we’ll be more than happy to help.
dare to be different.
SPOTLIGHT ON self mailers
With glue, folds and an little ingenuity, a mailing piece is printed, personalised and finished so the document does not require an external carrier.
Self mailers are an effective communication tool, replacing the traditional direct marketing pack including a brochure, letter, return envelope and outer carrier.
On design alone, even non-personalised self mailers attract more attention and gain a better response rate than the usual direct marketing pack. It’s the only way to make your postage dollar count!
What’s a flexomailer? It’s the machine that creates our glued, folded and personalised one piece mailers. Nifty little piece of equipment. Take a peek of Printcraft’s FLEXOMAILER in action below.
more about custom mailers
Read some of our articles about custom mailers and how to get a better return.