MAIL

Despite the ever increasing number of communication channels thrown at us, consumers still have a preference for receiving marketing information in a tangible form, so it makes sense to use mail as part of your communication mix.

 

If you’re unfamiliar with mail, Australia Post or planning a direct mail campaign, the experience can be daunting. Get us involved from the start and we’ll guide your to making the best use of your marketing dollar.

 

With the ability to produce highly personalised, highly targeted campaigns, Printcraft offers a one stop shop to engage and communicate with your customers.

why mail still works

In this interactive age when everyone is blogging, updating social media and watching YouTube, direct mail is still an effective cut through medium.

According to the stats, 99% of us open mail that’s addressed to us, and 54% of that mail is kept for later reference.

It’s simple, mail is tangible, personal, targeted, timely and measurable, but get it wrong and mail could cost you a bomb in postage, production and lost opportunities.

Working with Printcraft ensures the seamless flow from planning, to print, to lodgement with each and every one of your campaigns.

mail processing

The carrier you use can impact the open rates you achieve. Find out more about envelope insertion and plastic wrapping.

digital

Digital print goes hand in hand with mail, creating high personalised content.

data

Use data to personalise and target your mail. It’s your very own marketing ‘pot or gold’.

custom mailer

Want something unique in the world of direct mail? Try a custom mailer.

direct mail

Find out why direct mail is still a successful marketing channel and how to stand out from the letterbox clutter.

pivot circle

Make mail part of a multichannel campaign. Use out planning tool PIVOT circle and extend your marketing reach.

PIVOT CORPORATE

Franchise or multiple division organisation?

PIVOT Corporate will help you manage your brand and the products around it.

PIVOT SMALL BUSINESS

Save time and money by managing your day to day, small business marketing needs.

a multichannel solution

Just like dieting, a high consumption of only one medium will never be successful, but mail certainly has its place in a healthy, balanced marketing mix. Try adding a personalised URL as the call to action and directly measure the results of the campaign.

 

dare to be different

Mail comes in all shapes, sizes and even smells. What better way to stand out from the crowd. Research has demonstrated that peoples’ attraction to shape, layout and paper quality drives stronger emotion associations with the brand and offer.

FINALLY, it’s good to be different!

share and share alike

Known as the Endowment Effect, if your own an item, you’re more likely to value and keep it, giving mail the tactile advantage.

We’re also more likely to share these items, with an average of 21% of all promotions and special offers shared with household and family members.

mail, still an important part of the marketing mix.

Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.

%

99% of people open mail addressed to them

%

54% of people keep mail for later reference

FAQ

What mail carriers do you specialise in?
Printcraft have both plastic wrapping and envelope inserting capabilities. We also have a machine to produce ‘self mailers’.
do you offer trading accounts?
Yes. 30 day trading accounts require the submission of an application, including current trade references. Contact us for more details..
DO I NEED TO PAY AUSTRALIA POST SEPARATELY?
We prefer to lodge on your Australia Post account and for you to handle the bill directly. If you do not have and Australia Post account we can lodge on ours, however this amount will need to be paid upfront.
why would i use a mailing house?
Often people ask this question. Obviously we take the grief out of preparing and lodging your mail, but you’re more likely to receive a better postage discount by using the correct data sorts and packing and labelling to the strict Australia Post specifications.
do i need to understand postage?
We’re here to help you get the best postage rate possible. So whether that’s presort, print post or promo mail we’ll guide you towards the best solution for your needs. We’ll even help you fill out any of the necessary paperwork.
All those things you wanted to know, but were too afraid to ask. A list of FAQ about our mailing operation.

For all of those other niggling enquiries, quotes or just free friendly advice, contact us at marketing@printcraft.com.au and we’ll be more than happy to help.

dare to be different.

SPOTLIGHT ON self mailers

A custom, or self mailer, is a postal item without an envelope.

With glue, folds and an little ingenuity, a mailing piece is printed, personalised and finished so the document does not require an external carrier.

Self mailers are an effective communication tool, replacing the traditional direct marketing pack including a brochure, letter, return envelope and outer carrier.

On design alone, even non-personalised self mailers attract more attention and gain a better response rate than the usual direct marketing pack. It’s the only way to make your postage dollar count!

flexo what?

What’s a flexomailer? It’s the machine that creates our glued, folded and personalised one piece mailers. Nifty little piece of equipment. Take a peek of Printcraft’s FLEXOMAILER in action below.

custom mailer
custom mailers

more about custom mailers

Read some of our articles about custom mailers and how to get a better return.

letterbox clutter

cut through the letterbox clutter

Our letterboxes are extremely busy places these days. See how to make it past the recycling bin and get noticed.

READ MORE HERE …

mail

make the best use of your direct mail.

With postage prices on the rise, it’s no wonder marketers are questioning the inclusion of direct mail in their campaigns. See how to get better results and stretch your dollar further.

READ MORE HERE …

self mailer

why self mailers are successful.

Finally! When being different is good. On design alone self mailers can increase your response rates.

READ MORE HERE …

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