Commodity or Craft?
If you’ve ever excitedly torn open the boxes of a printing delivery and been completely underwhelmed by the finishing, colour or overall quality, you might agree that printing is in fact a craft and not a commodity, yet many customers often don’t see past the bottom line.
So what makes the difference?
We believe it’s a combination of experience, equipment, guidance and expertise.
what’s in a price?
While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.
Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.
Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.
For us it’s more than just ink on paper. This is our core business and we’re proud to offer the experience and expertise that comes with over 35 years in the industry.
print, still an important part of the marketing mix.
Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.
72% of consumers still prefer printed content
people value something they can touch 24% more
Other printING solutions
Our offset Specialties
- presentation folders
- letterbox collateral
- direct mail
- property brochures
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