While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.

MACHINERY

Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.

EXPERIENCE

Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.

OFFSET PRINTING

Often we associate the term ‘print’ with putting ink on paper. Although the specifics may not always seem important, the look and finish often is, so it’s good to understand the basics of what you’re buying.

Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.

 

OFFSET PRINTING FACT SHEET

letterbox marketing

While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.

MACHINERY

Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.

EXPERIENCE

Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.

OFFSET PRINTING

Often we associate the term ‘print’ with putting ink on paper. Although the specifics may not always seem important, the look and finish often is, so it’s good to understand the basics of what you’re buying.

Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.

 

OFFSET PRINTING FACT SHEET

letterbox marketing

print, still an important part of the marketing mix.

Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.

%

72% of consumers still prefer printed content

%

people value something they can touch 24% more

when to varnish your printing

SHOULD MY PAPER GO NAKED?

When should you varnish your print work and what types of varnishes are there.
Read more here …

printed book

PRINTING ON UNCOATED PAPER

Love the look and feel, but not sure how to get the best results on this earthy, tactile paper.
Read more here …

laminating machine

WHAT ARE THE BENEFITS OF LAMINATING?

Start with the technical stuff and then get a visual of how we laminate your print work.
Read more here …

Other printING solutions

Our offset        Specialties

  • catalogues
  • presentation folders
  • letterbox collateral
  • direct mail
  • stationery
  • marketing collateral
  • property brochures

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