OFFSET PRINTING

Commodity or Craft?

If you’ve ever excitedly torn open the boxes of a printing delivery and been completely underwhelmed by the finishing, colour or overall quality, you might agree that printing is in fact a craft and not a commodity, yet many customers often don’t see past the bottom line. 

So what makes the difference?

We believe it’s a combination of experience, equipment, guidance and expertise.

 

what’s in a price?

While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.

MACHINERY

Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.

EXPERIENCE

Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.

the difference

For us it’s more than just ink on paper. This is our core business and we’re proud to offer the experience and expertise that comes with over 35 years in the industry.

OFFSET PRINTING FACT SHEET

EQUIPMENT LIST

Printcraft boasts equipment so new you can fix your hair in the reflection. Take a look at our offse equipment list and capacity.

BINDERY

Not sure how to bind your document? Different methods of binding and when they’re most suitable.

FACTORY TOUR

Take a factory tour of our Eagle Farm plant. Better still, contact us here for a personalised one. The coffee is on us!

IMAGE GALLERY

Take a peek at some of our recent work. If you’d like to know more, contact us here for a quote.

FACT SHEET

Find out more about offset printing and when it’s the right choice for you.

WEB2PRINT

Want to automate? It’s easy with our custom built Web2Print platform PIVOT.
Take PIVOT for a demo drive.

PIVOT CORPORATE

Franchise or multiple division organisation?

PIVOT Corporate will help you manage your brand and the products around it.

PIVOT SMALL BUSINESS

Save time and money by managing your day to day, small business marketing needs.

print, still an important part of the marketing mix.

Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.

%

72% of consumers still prefer printed content

%

people value something they can touch 24% more

offset printing

PRINT: STILL AN IMPORANT PART OF THE MARKETING MIX

See why the often underutilised marketing channel gets higher response rates than its digital counterparts.
Read more here …

printed book

PRINTING ON UNCOATED PAPER

Love the look and feel, but not sure how to get the best results on this earthy, tactile paper.
Read more here …

laminating machine

WHAT ARE THE BENEFITS OF LAMINATING MY PRINT WORK?

Start with the technical stuff and then get a visual of how we laminate your print work.
Read more here …

when to varnish your printing

SHOULD MY PAPER GO NAKED?

When should you varnish your print work and what types of varnishes are there.
Read more here …

direct mail

TACTILE DIRECT MAIL PIECES

Cut through the letterbox clutter with something unique on your next DM piece.
Read more here …

self mailer

WHY SELF MAILERS ARE MORE SUCCESSFUL

Start with the technical stuff and then get a visual of how we laminate your print work.
Read more here …

Other printING solutions

Our offset        Specialties

  • catalogues
  • presentation folders
  • letterbox collateral
  • direct mail
  • stationery
  • stationery
  • property brochures
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