i’m an individual
so make my marketing personal
It’s probably no real surprise that personalisation can increase your marketing response rate, but by exactly how much may depend on the type and extent you go to.
We know that simply addressing a letter to an individual will give you a 99% chance of being opened, but if your data allows for it, what about personalising your imagery, content and layout?
let the numbers talk!
Customers will feel like to you actually know them, which will go a long way to improving your relationship.
- Open Rates for individually addressed mail – 99%
- potential increase in response with personalised DM – 30%
- Improved click through rates on personalised emails – 14%
personalisation in mail
Would you expect your twentysomething customer to engage with the same imagery and content as your fiftysomething customer? Should your offer to women be different to your offer to men?
Often, many brands have gender neutral products or appeal to customers spanning multiple generations, but don’t fall into the trap of making your marketing homogeneous. Artwork versions are an easy way to resonate with different segments of your marketing within one campaign.
personalisation in digital
and landing pages
Personalised landing pages and emails are a great way to confirm the details you already know about your customers, and persuade them to give you more.
The more data you can collect on your customer, the more value you can add to your relationship with them.
Where we can help
Princtcraft, in conjunction with xMPie, has established the PIVOT solution. PIVOT is a collaboration of technology and software, designed to use your existing customer data to execute engaging and responsive, personalised marketing campaigns.
It’s the automation of PIVOT that makes personalisation easy, removing the hassle of continuously cleansing and updating your customer data, managing multiple artwork versions, and monitoring a timely execution across the channels.
The perfect opportunity to verify what you already know about your customers, and collect even more valuable data.
Personalise content and images to suit your market segments or individual customers.
Let’s Start Something new
Want to know more about personalising your print, digital or multichannel campaigns? Register your details below and one of our team will be in touch!