THE MODERN TAKE ON RAISED PRINTING.
For all of you printing old timers out there, verko, or raised printing, was the ‘in thing’ of the 80’s. Along with leg warmers and really bad perms, I remember business cards galore being ‘glammed up’ with this painstaking production technique.
Thankfully, just like the bad perms, verko is now a thing of the past. But for those of you who loved the tactile look and feel of it, there’s an alternative technique from some of the newer HP Indigo digital presses.
We call it a varnish. Applied by the press no different than an ink, it lays on top of the printed image. The more layers you apply, the more tactile the finish. Hard to describe in words, the technique is subtle, but quite spectacular. It visually takes a printed piece to the next level, and of course adding another dimension with the varnish is a bonus talking point.
Produced on our HP Indigo press, the varnish application is only suitable for short run digital printing. Ideal for invitations, direct mail or business cards it adds the ‘WOW’ factor to your work.
WHAT DOES RAISED PRINTING COST?
The cost is charged similar to that of a digital printing ‘click’ – a ‘click’ being one pass through the press. Costs can mount up though, as multiple layers of the varnish to add tactility require the sheet to run through the press up to 30 times.
CAN I USE A RAISED PRINTING ON ANY PAPER STOCK?
Featuring the varnish in our own WHITE & CLEAR campaign saw a lot of trial and error with paper stocks. Generally the Indigo approved papers were suitable, but it’s always best to check with the Printcraft digital gurus first.
WHAT SORT OF VARNISH COVERAGE CAN I USE?
Unlike verko printing of the past, the Indigo raised varnish doesn’t allow for the same sort of coverage. Where an offset machine or UV finish can produce solid blocks, the indigo achieves its best results with fine lines and intricate patterns.
HOW SHOULD I SET UP THE ARTWORK?
Easy. Set up the varnish no different to a PMS colour or spot UV in your file. Often we find it’s best to package up and supply the native working files – just in case we need to make any minor ‘tweaks’.
The best way to see, touch and experience the elegance of today’s version of raised printing is to register for a sample pack. Printcraft has recently launch a campaign featuring both the varnish and white ink. With quality images, superb printing and an array of paper stocks it’s a great way to be inspired by this new technology.
For more information or to register for a sample pack go to www.printcraft.com.au/whiteandclear.