We all love them.
From the local pet food supplies to our supermarket giants, we’re signed up. Yep, that’s right – loyalty programs.
So before you curse your bulging wallet, the reason we’re all so addicted is simply, because THEY WORK. Individuals and families alike are keen to save a buck, get 10% off their next hair cut or simply receive something for nothing.
But loyalty programs aren’t just about bringing your customers back, they’re a valuable source of data. That’s right – marketing gold! Information on where they live, how much they spend and how often they shop. Even their age, income and family status. Using this information to target your marketing is the smarter solution.
So if it’s delving into the depths of your customers’ purchasing habits, or simply providing personalised card and communication solutions to existing members, Stand and Delivers’ Card Services has the expertise to guide you through.
Don’t be daunted. They key to success is start small, keep the program easy to understand and execute, communicate regularly with your members, and most importantly, ask for information to slowly build a profile on who your customers are and how best to service them.
OK, so we may not be the best looking bunch around, but at least you know those critical hours in the morning are spent perfecting your job and not their latest hair styles.
Since we brag so much about being a company dedicated to our people, we thought we should give you a gander at some of them. Just so you can say hello next time you’re in the area.
Here are but a few of the dedicated staff who make this business a success. As we say, people are and always will be the core of this organisation.
Don’t let the orange walls fool you! Printcraft Digital means business, and with an extra machine and a brand spanking new location there’s even more capacity than before.
The team, headed up by Mr MoVember himself, Rob Munster (below centre) is keen to do business. With his loyal MoVember amigos Amir, Clinton and Paddy they’re working even harder.
Operating HP Indigos, the presses generate a superior quality and can handle both static and variable printing on a wide variety of paper stocks and weights.
We stand by our philosophy that short runs should never mean poor quality!
For quotes on digital printing contact us on 3291 2444.
2012 was a year with a paradox of emotions. I’m not surprised really, it always is – wins, exciting new opportunities and success, contradicted with grief and the challenges of competitive market conditions.
But Printcraft, I’m happy to say, have again come out on top and are ready to do it all bigger and better in 2013.
We’ve grown. Our constantly expanding Logistics operation saw us move into a larger facility. Late in 2012 we acquired a second indigo and stitcher.
We’ve studied. With 25 of our staff part way through ‘lean manufacturing’ training with the Wiseman Institute of Australia.
We’ve laughed … as only Printcraft can when one of your sales team turns up to work wearing two different shoes!
We’ve given back. By far one of the most personally rewarding experiences as we continue to partner with the Brisbane Salvation Army Streetlevel Program.
And we’ve cried, as January saw the passing of our good friend and colleague Deb Luttgens, after a long battle with cancer.
But the most import thing, we’ve listened and we’ve learned. Relationships are not simply an aspect of our business – they are the foundation of it. That’s why our people and customers alike, have, and always will be, the core of our success.
We’re rested and ready for another year accompanied, no doubt, by a whole new set of emotions.
We look forward to making you all a special part of it.
Before we tackle this question, let’s go back to basics and start with the term itself.
Bleed, in printing terminology, is the area of artwork that extends beyond the actual finished size of the document. For most litho printers 3 – 5mm is acceptable.
So now back to the initial question, why do I need it? Simply, to give you a better finished product. The inclusion of bleed avoids any white paper showing on the edges of your job due to any movement in the trimming and finishing process.
In addition to bleed, you should also add a margin to the edges of your document to avoid having your objects look as if they are about to fall off the page, or worse still, actually being cut off when the document is trimmed.
For further information chat to us at Printcraft on 3291 2444.
Christmas has come around for yet another year.
Printcraft will be closed on Monday 24th, Tuesday 25th and Wednesday 26th of December, and Monday 31st of December and Tuesday 1st January.
The management and staff of Printcraft wish all a very merry and safe Christmas and a Happy New Year.
When you spend the best part of four years, billions of dollars and endless hours of planning and construction all on one project, it would stand to reason that your showcase publication would be similarly as grand.
And this was the case for Thiess John Holland in the production of their feature book on the planning and construction of the Brisbane Airportlink tunnel.
Creating a striking first impression, the cover was intricately de-bossed with a subtle silver foil and the text featured inserts printed on translucent paper with a standout 8pp centre spread.
Working with Printcraft for many months prior, the Airportlink Book is a pictorial showcase of the engineering and production of the tunnel, from first excavation in November 2008, until the final public opening on July 24th, 2012.
We think the end results speak for themselves.
‘Act as if what you do makes a difference. It does’. William James
This quote appears on the home page of the Printcraft web site. I used to think it was just a marketing message. Let’s be honest, how would we actually make a difference?
A few Thursday nights ago, I changed my tune.
As part of Printcraft’s initiative to ‘give back’ to our community, I attended the first of our monthly commitment to the Brisbane Salvation Army’s Streetlevel Program.
We not only supplied and prepared the evening meal for a small percentage of Brisbane’s homeless, but we also listened, talked and laughed with these people.
Everyone has a story, and as I drove home I realised how lucky I was to have a comfortable life and a loving family.
I am proud to be part of an organisation that is committed to following through on their promises, so they’re not just words on a website.
It was only a few hours, but I did feel like my actions made a difference.
Glenn Patterson, Printcraft Account Manager
For Printcraft Credit Card Payments please ensure you download, complete and return the Credit Card Payment Authorisation Form – download (PDF) click here.
Using a mailing house for your mailing needs? Smart move. But what is the right envelope to use? The best bet it to check with your supplier, but here is a handy guide to start from.
There are two options – window faced envelopes with personalised letters or plain faced envelopes with generic letters. For mechanical insertion generally a ‘lick and stick’ or ‘moist seal’ envelope is required.
Plain Faced Envelopes
Window Face Envelopes
Don’t forget we’re here to help. Contact the team at Stand and Deliver Mail on 3216 4458 to answer any questions on envelopes sizes, mail, or direct and electronic marketing.
For more information on mailing and envelope sizes, check out our article on Understanding Australian Envelope Sizes.