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COUNTING THE PAGES. The most economical printing page counts. 26 MARCH, 2018 Ever pulled apart a stapled magazine and wondered how all those pages end up in the right order? Did you know that adding or removing four printed pages could save you a considerable...read more
What are Web2Print Solutions? 12 FEBRUARY, 2018 Web2Print solutions are nothing new. The broadly used term describes the practice of ordering printed products online, generally through customised portals, hosted by technology savvy printing companies.Usually they...read more
PRINTING. Should you choose quality over cost? 15 JANUARY, 2018 It's an interesting question, and one possibly without a clear answer. Although many buyers treat print as a commodity purchase, they still have high expectations of a quality product, exceptional...read more
What are Trigger Based, Mutichannel Campaigns? 03 JANUARY, 2018 Trigger based, multichannel campaigns are exactly what they describe. A single message, distributed across multiple channels, with rules launching each occurrence or event within the campaign. Let’s...read more
PRINT : AN IMPORTANT PART OF THE MARKETING MIX As a long term provider of print based solutions I’m obviously an advocate for the importance of this channel in today’s marketing mix. Whether it’s a product catalogue, direct mail pack or point of sale collateral,...read more
HOW TO PRINT ON UNCOATED PAPER I personally LOVE uncoated paper stocks. There’s something about the earthiness that appeals to my nature loving side and draws me in. I’m not the only one either it seems with a growing number of...read more
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The Forest Stewardship Council® is focused on the promotion of ‘environmentally appropriated, socially beneficial and the economically viable management of the world’s forests’.
Ensures that the harvest of timber and non-timber products maintains the forest’s biodiversity, productivity and ecological processes;
Helps both local people and society at large to enjoy long term benefits and also provides strong incentives to local people to sustain the forest resources and adhere to long-term management plans;
Ensures forest operations are structured and managed so as to be sufficiently profitable, without generating financial profit at the expense of the forest resources, the ecosystem or affected communities. The tension between the need to generate adequate financial returns and the principles of responsible forest operations can be reduced through efforts to market forest products for their best value.
For further information visit www.fscaustralia.org
a targeted approach
Often, the solution we end up with is never the most obvious.
Understand the big picture, ask lots of question and target the specific pain points of your business.