Email marketing is one of the most cost effective tools you can use to promote your business. It is simple and quick to use, and it can help you engage with potential customers while staying in touch with current customers.

Here are the five best reasons your business should be using email marketing:

1. It’s Easier Than You Think
Setting up an email marketing campaign shouldn’t take weeks to implement. It is simple to create, send and track your success, especially if you have a little bit of free direct marketing advice and direction from our team at Stand and Deliver.

2. It’s Not Expensive
With email marketing, you don’t have to pay for postage, printing and mail processing, which means that it’s one of the least expensive ways to stay in contact with your target audience, prospects and customers.   In saying this, you can significantly increase your campaign and sales success by integrating your communications with both printed marketing collateral and eDM. Remember relevancy is the key ingredient in any form of communication, regardless of the method of delivery.

3. It’s Fast.
Sending an email takes almost no time at all, which allows you to be far more responsive to the needs of your audience and the needs of your business. Send newsletters, marketing offers or even surveys with our eDM platform.

4. It’s Measurable
We love direct marketing because it offers a tangible result, which is both measurable and accountable. Our email marketing portal allows you to take that accountability one step further and acquire an active and detailed insight into your audience and customers. With real time tracking, reporting and automated response management, email marketing has never been more valuable to your business.

5. You Can Do It Yourself
With our integrated template builder you can design, create and send your own email campaigns, wherever and whenever you want. No expensive licensing fees or software is required. Just an Internet connection and a web browser will do the trick.

To see our eDM platform in action, contact Damien McNamara at Stand & Deliver Mail, or your Printcraft Account Manager for a live demonstration.