“I’ll take your recommendation on the paper weight”.
Probably the phrase I hear most often when working with customers on a new project. I agree, it can be challenging to get your head around, especially when there are so many things to consider. So here are my top recommendations and tips for picking the right paper weight for the job.
1. MAGAZINES & CATALOGUES
Magazines and catalogues generally want to look as upmarket as possible, while still being conscious of production and distribution costs. Most opt for a heavier cover on a 250gsm satin or gloss, with the text around a 115gsm or 130gsm. Lighter weights on the text will increase the show through. To understand more about Show Through and how to combat it, see our article How Do I Reduce Show Through.
2. LANDSCAPE VS PORTRAIT
Not something you’d considered? Then grab a sample of each and hold it where most people will – at the spine. See what I mean? The same paper weights in a portrait magazine will be nowhere near as substantial in a landscape version, simply because of the orientation. Consider taking your cover weight up a notch to create some more bulk.
3. PRESENTATION FOLDERS
Presentation folders should be sturdy and rigid enough to hold the documents inside, so the minimum is a 300gsm gloss or satin stock. If you’re wanting to amp it up, try using a 400gsm artboard. This product is bulky and ‘made’ for applications like this. Add a gloss or matt laminate to give the product protection and a better finish.
4. BUSINESS CARDS
5. COATED VS UNCOATED PAPER
6. FLYERS AND FOLDED BROCHURES
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