Our letterbox is an extremely busy place. Bills, advertising and an array of direct mail all vying for our limited attention. Sure, there are rules and forumulas to improve your response rate, buy how do you actually make it past the recycling bin and to a point where your customer is even considering your offer?

BEING DIFFERENT

How about, plain and simple, being different. We hear that different is good, and generally that’s the case when it comes to standing out amongst the letterbox clutter. Try different sizes, colour, feel, packaging or smell.

SENSORY attributes

The physical attributes of a direct mail piece, such as thickness, shape, texture, folds and corners all help the brain form a mental map of the message. The more sensory the piece, the stronger the imprint created on the memory, and the more value the individual places on it. Try using fluro or vibrant in colours, laminates, embelishment or special print finishes to stand out.

printcraft direct mail letterboxes

DIRECT MAIL

Direct mail is an effective way to reach current and prospective customers. It’s tangible and timely, and it can be measured, personalised and targeted.

With 99% of people opening mail that’s addressed to them, it’s a sure fire way to get into the hands of your customers.

Printcraft is an Australia Post accredited mail house with plastic wrapping, envelope insertion, envelope printing and self mailer capabilities. Talk to the experts when considering your next direct mail campaign.

 

OFFSET PRINTING FACT SHEET
DIRECT MAIL FACT SHEET

how direct mail stacks up.

Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.

%

99% of people open mail addressed to them

%

60% read it thorouglhly

%

54% of people keep it for later reference

As an Australia Post Bulk Mail Partner, we know we're passing on the very best mail prices.

 

 

WORKING ON COMPUTER

LETTERBOX MARKETING

Find out why more Australians read the weekly Aldi catalogue than the printed newspaper.

READ MORE …

PRINTED MAGAZINES

MAKE YOUR DM PIECE TACTILE

Try using smells, colours, shapes or alternative packaging methods to cut through letterbox clutter.

READ MORE …

printed book

WHY SELF MAILERS ARE SUCCESSFUL

Why do self mailers work? Not even sure what a self mailer is? Find out more about this unique product.

READ MORE …

While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.

MACHINERY

Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.

EXPERIENCE

Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.

OFFSET PRINTING

Often we associate the term ‘print’ with putting ink on paper. Although the specifics may not always seem important, the look and finish often is, so it’s good to understand the basics of what you’re buying.

Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.

 

OFFSET PRINTING FACT SHEET

letterbox marketing

A new era of communication

PRINT

offset printing

So what makes us different? The new equipment, the 35+ years of experience, or the fact that we’re a family owned business who care about the craft in this often overlooked medium.
MAIL

processing

People still use mail. It’s tactile, personal, targeted, timely and measurable, and often overlooked in this era of digital domination.
PRINT

digital printing

Is all digital printing the same? With presses ranging from glorified photo copiers, to offset quality machines it’s important to know that all digital printers aren’t the same.
LOGISTICS

pick and pack

Specialising in storage, kitting, pick and pack, and distribution, Printcraft is your one stop shop for marketing solutions.
PRINT

large format

First impressions count, so make your large format printing as bright, bold and crisp as it can be. Check out how we say it in signage.
MARKETING

automation

Web2print solutions, or entire cross media channels, our PIVOT software can automate your day to day print requirements, as well as your cross media campaigns.

THE KEY TO OUR SURVIVAL

People often ask me how Printcraft has continued to grow in these challenging industry times.

For me, the answer is simple. Invest wisely in technology; embrace change; empower our people; and continue to develop a winning culture throughout every area of the business. Our thinking and attitude are wired to look for solutions outside of just putting ‘ink on paper’.

That’s why we’ve diversified as we have. In a custom built, fully refurbished factory, our two new automated and colour controlled presses produce over three and a half million double sided colour sheets, each and every week. Printcraft also boast a full service, Australia Post mail house; a dedicated pick, pack and logistics operation; custom direct mail house; custom direct mail equipment; digital printing technology including a HP Indigo press; and large format posters, banners and signage.

I’m also proud to say, every day we increase our knowledge and resources in a digital and multichannel space. PIVOT, our marketing automation software, caters for simple web2print solutions right up to multiple touch point, cross media campaigns.

Again, it’s adding value to the clients to simply ‘want more’, because ‘more’ is what we do.

Matt Naughton – General Manager

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MARKETING COLLATERAL

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