Our letterbox is an extremely busy place. Bills, advertising and an array of direct mail all vying for our limited attention. Sure, there are rules and forumulas to improve your response rate, buy how do you actually make it past the recycling bin and to a point where your customer is even considering your offer?
How about, plain and simple, being different. We hear that different is good, and generally that’s the case when it comes to standing out amongst the letterbox clutter. Try different sizes, colour, feel, packaging or smell.
The physical attributes of a direct mail piece, such as thickness, shape, texture, folds and corners all help the brain form a mental map of the message. The more sensory the piece, the stronger the imprint created on the memory, and the more value the individual places on it. Try using fluro or vibrant in colours, laminates, embelishment or special print finishes to stand out.
Direct mail is an effective way to reach current and prospective customers. It’s tangible and timely, and it can be measured, personalised and targeted.
With 99% of people opening mail that’s addressed to them, it’s a sure fire way to get into the hands of your customers.
Printcraft is an Australia Post accredited mail house with plastic wrapping, envelope insertion, envelope printing and self mailer capabilities. Talk to the experts when considering your next direct mail campaign.
how direct mail stacks up.
Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.
99% of people open mail addressed to them
60% read it thorouglhly
54% of people keep it for later reference
As an Australia Post Bulk Mail Partner, we know we're passing on the very best mail prices.