ISO COLOUR MANAGEMENT
International Standards ensure that products and services are safe, reliable and of a consistently good quality. For print consumers, it gives you the assurance of a consistently high level of proofing, colour management and print.
Some businesses like to admire their certifications, framed on the wall.
At Printcraft, we take our ISO Colour Management standards seriously. It’s a daily part of our quality assurance, and the baseline for our print, proofing and colour management. It’s these guidelines, combined with proper calibration and rigorous quality control test that guarantee a consistent and predictable quality in the reproduction of printed matter.
Press Room Manager Ben Nolan talks about his responsibility in maintaining Printcraft’s ISO certification and our consistently high level of print quality.
All jobs at Printcraft are proofed before they are printed. These proofs serve both as a final check for our customers, but also as the ‘bible’ for our print and bindery teams.
Proofs must be generated within the tolerance levels set by our ISO colour certification. Once approved by the customer, these proofs accompany the job to the press.
Each proof includes a colour bar. These are the small squares that appear to the bottom or side of your proofs. Again, set to ISO standards they measure the transparency of the ink, solid tones and tone value increased with relation to paper type and colour.
While many printers brag about colour consistency and quality, Printcraft lives and breathes it.
In the hands of the printer, the colour bars on the proof set the ink densities for the press. These are measured against the actual print sheet three times during the run, and adjusted when necessary.
With the help of our new Heidelberg press technology, Printcraft is one of the few printers who can guarantee consistency from the first press sheet to the very last.
** ISO AUDIT SCORES, 2019.
ISO sets the minimum standards for us. From here, it only gets better.
– Matt Naughton, Printcraft General Manager
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