Show ’em what you’ve got. Plastic wrapping is often use for publications and catalogues with the name and address details featured on a carrier sheet (often called a flysheet).
Envelopes create an element of secrecy and surprise, and if personally addressed achieve a 99% open rate. Personalised content requires a window faced envelope. Generic content requires a plain faced envelope.
A custom, or self mail, is a piece that does not require an outer carrier. It is usually sealed by strip or dotted glue points. Printcraft is one of the few Australian suppliers capable of producing self mailers.
Often a confusing term, mail process refers to the sorting and preparation of postage data; printing and preparing of the envelope, flysheet or address carrier; packaging and sealing the mail to Australia Post standards; and finally the physical lodgement of items and paperwork into the mail system.
A lot more involved than stuffing envelopes!
That’s why bulk mail processing is best left to the experts. We’ll get you the best postage rates, and ensure your items meet the rigid Australia Post standards.
mail, still an important part of the marketing mix.
Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.
99% of people open mail addressed to them
54% of people keep mail for later reference
What mail carriers do you specialise in?
do you offer trading accounts?
DO I NEED TO PAY AUSTRALIA POST SEPARATELY?
why would i use a mailing house?
do i need to understand postage?
a multichannel solution
Just like dieting, a high consumption of only one medium will never be successful, but mail certainly has its place in a healthy, balanced marketing mix.
Try adding a personalised URL as the call to action and directly measure the results of the campaign.
make it personal
Mail comes in all shapes, sizes and even smells. What better way to stand out from the crowd.
Research has demonstrated that peoples’ attraction to shape, layout and paper quality drives stronger emotion associations with the brand and offer.
FINALLY, it’s good to be different!
share and share alike
Known as the Endowment Effect, if your own an item, you’re more likely to value and keep it, giving mail the tactile advantage.
We’re also more likely to share these items, with an average of 21% of all promotions and special offers shared with household and family members.
Often we associate the term ‘print’ with putting ink on paper. Although the specifics may not always seem important, the look and finish often is, so it’s good to understand the basics of what you’re buying.
Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.