PLASTIC

Show ’em what you’ve got. Plastic wrapping is often use for publications and catalogues with the name and address details featured on a carrier sheet (often called a flysheet).

ENVELOPE

Envelopes create an element of secrecy and surprise, and if personally addressed achieve a 99% open rate. Personalised content requires a window faced envelope. Generic content requires a plain faced envelope.

custom mailer

A custom, or self mail, is a piece that does not require an outer carrier. It is usually sealed by strip or dotted glue points. Printcraft is one of the few Australian suppliers capable of producing self mailers.

PRINTCRAFT MAIL PROCESSING

MAIL PROCESSING

Often a confusing term, mail process refers to the sorting and preparation of postage data; printing and preparing of the envelope, flysheet or address carrier; packaging and sealing the mail to Australia Post standards; and finally the physical lodgement of items and paperwork into the mail system.

A lot more involved than stuffing envelopes!

That’s why bulk mail processing is best left to the experts. We’ll get you the best postage rates, and ensure your items meet the rigid Australia Post standards.

 

OFFSET PRINTING FACT SHEET

mail, still an important part of the marketing mix.

Customers respond better to printed material! It’s tactile, it’s kept and shared, it can be made personal and most importantly it’s an underutalised part of today’s marketing mix.

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99% of people open mail addressed to them

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54% of people keep mail for later reference

FAQ

What mail carriers do you specialise in?
Printcraft have both plastic wrapping and envelope inserting capabilities. We also have a machine to produce ‘self mailers’.
do you offer trading accounts?
Yes. 30 day trading accounts require the submission of an application, including current trade references. Contact us for more details..
DO I NEED TO PAY AUSTRALIA POST SEPARATELY?
We prefer to lodge on your Australia Post account and for you to handle the bill directly. If you do not have and Australia Post account we can lodge on ours, however this amount will need to be paid upfront.
why would i use a mailing house?
Often people ask this question. Obviously we take the grief out of preparing and lodging your mail, but you’re more likely to receive a better postage discount by using the correct data sorts and packing and labelling to the strict Australia Post specifications.
do i need to understand postage?
We’re here to help you get the best postage rate possible. So whether that’s presort, print post or promo mail we’ll guide you towards the best solution for your needs. We’ll even help you fill out any of the necessary paperwork.

a multichannel solution

Just like dieting, a high consumption of only one medium will never be successful, but mail certainly has its place in a healthy, balanced marketing mix.

Try adding a personalised URL as the call to action and directly measure the results of the campaign.

make it personal

Mail comes in all shapes, sizes and even smells. What better way to stand out from the crowd.

Research has demonstrated that peoples’ attraction to shape, layout and paper quality drives stronger emotion associations with the brand and offer.

FINALLY, it’s good to be different!

share and share alike

Known as the Endowment Effect, if your own an item, you’re more likely to value and keep it, giving mail the tactile advantage.

We’re also more likely to share these items, with an average of 21% of all promotions and special offers shared with household and family members.

While many first time buyers go straight to the bottom line, cost is not the only thing to consider when buying offset print.

MACHINERY

Old or new? It does make a difference. New print technology means colour consistency is automated and matched to the proofs, and not at the discretion of the printer. Printcraft runs two brand spanking new Heidelberg presses, one with a coating unit. They don’t come more advanced than this.

EXPERIENCE

Does the person you’re dealing with know what they’re doing? There are plenty of inexperienced print reps out there who sell only on price. All well and good until your job turns to custard. Deal with a company experienced from the top down. If you’re a little unsure, you need the people on the other end to have it together.

OFFSET PRINTING

Often we associate the term ‘print’ with putting ink on paper. Although the specifics may not always seem important, the look and finish often is, so it’s good to understand the basics of what you’re buying.

Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.

 

OFFSET PRINTING FACT SHEET

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