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How to Stand Out in 2020: Our Print Trend Predictions.

Updated: May 19, 2020

Here at Printcraft, we are continually seeking the latest innovations, technologies and creative media choices that will make our clients stand out in the digital crowd. With a range of services under one roof, including offset and digital print, large format, celloglazing, die-cut, multi-channel marketing, pick n pack and logistics, we can deliver a full package to compliment your 2020 vision.

Dare to Be Different 

When your aim is for your printed collateral to stand tall in a sea of others, creating a unique size could be the difference that gets your collateral noticed. In-fact making this custom design choice could be what makes your flyer, brochure or booklet memorable. We welcome you to chat with us about your design idea’s early so that we can help you make an impact in your industry.

Custom die-cut branded Christmas Cards
Custom die-cut branded Christmas Cards

Dazzle with Die-Cut

Similar to being different with sizes, we can also deliver on your most daring die-cut shapes and designs. In 2020, the focus is on creating pleasing and memorable user experiences, and die-cutting your piece is an easy way to achieve difference with your printed marketing material. From a die-cut matt cover that gives users a sneak peek of the glossy content, to your logo cut out on your branded folders, we can help bring your ideas to life.

Magazines Make a Comeback

For the past two year’s we’ve watched the fad of online magazine’s take over, only to come back down to earth not long after. While the online option offered cost savings, it significantly reduced the enjoyment of the user flicking the pages to discover stories and photos within. With many innovations in print technology and paper options developing over the past two years, Printcraft can work with you to make ensure your magazine creates an impact with your audience. 

“Eco” Your Message

The message is clear; being environmentally friendly is on everyone’s conscience. And so it should be, as globalisation makes the world smaller even the simplest of change is essential to the big picture. We are continually searching for new innovations in this space. We already offer some fantastic options, such as biodegradable packaging and exquisite paper made from recycled coffee cups!

Create an Experience

Being able to connect with your clients on a more personal level creates a user experience that is remembered. Rather than an impersonal generic message, our personalisation and multi-channel marketing options allow you to relate to your audience using segmented data. Mail a personalised offer to your new mailing list subscribers, if they take up the offer, send them a personalised thank you and invite them to share on social media. All without lifting a finger. The options are endless, and we’re ready to help you decide whether personalised print or a combination of print and digital marketing could work for you. Contact us to find out more.

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