Need to learn about print or the best way to execute a direct mail campaign? Want to find more customers and keep your existing ones happy.
Printcraft is committed to helping your business grow, so we’re providing you with the resources, lingo and know-how to get started.
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"I'll take your recommendation on the paper weight". Probably the phrase I hear most often when working with customers on a new project. I agree, it can be challenging to get your head around, especially when there are so many things to consider. So here are my top...
With the popularity of uncoated paper on the rise, here's how to get a great finish with dark or 'less than perfect' images. 1. CONVERSATION Probably the most important first step we take here at Printcraft is a conversation with the customer. It’s critical...
There are two uses for a varnish or laminate - to protect your printed product from scuffing, cracking or marking, or to incorporate it as part of the design. In this article we'll cover a small selection of currently available varnishes and laminates, exploring the...
Postage is expensive, no arguments there, but if direct mail is still a winning channel for you then it's important to make the most out of your campaign. Here are our top 7 tips to get more bang for your buck. 1. FIX YOUR DATA Mailing to incorrect, duplicated,...
HOW TO SET UP ARTWORK FOR PRINTING. BLEEDS AND TRIM MARKSAlthough the information in this post might be second nature to many designers, we still regularly walk through how to set up bleed in a supplied file, and why it is required. 1. WHAT IS BLEED? Bleed is the...
WHY WE DON'T USE REYCLED PAPER?According to Planet Ark, Australians use approximately 2.4 million tonnes of paper per year for printing, reading and writing. If 'going green' is the obvious choice, why do we as printers, produce less than 10% of our work on recycled...
Here’s how we give back. In our own small way it’s builder a better, more sustainable environment for our future.
The Forest Stewardship Council® is focused on the promotion of ‘environmentally appropriated, socially beneficial and the economically viable management of the world’s forests’.
Ensures that the harvest of timber and non-timber products maintains the forest’s biodiversity, productivity and ecological processes;
Helps both local people and society at large to enjoy long term benefits and also provides strong incentives to local people to sustain the forest resources and adhere to long-term management plans;
Ensures forest operations are structured and managed so as to be sufficiently profitable, without generating financial profit at the expense of the forest resources, the ecosystem or affected communities. The tension between the need to generate adequate financial returns and the principles of responsible forest operations can be reduced through efforts to market forest products for their best value.
Our licence code is FSC-C001959.
For further information visit www.fscaustralia.org