white ink. clear varnish.

In 2017 Printcraft launched White and Clear, featuring white ink and clear raised varnish. A campaign targeting designers, marketers and creatives with a high impact, premium finish for short run digital printing. It also gave us the opportunity to show off the skills of our digital print team and the quality of our HP Indigo press.


We hit the market with and entire campaign pack including a direct mail piece, social media videos and plenty of take away goodies.

the pack

Sample Pack

Seven superbly printed pages featuring the use of white ink and a clear raised varnish.

cool water

Enjoy refreshing ‘CLEAR’ water presented in a white and clear carry case.

direct mail

Teased with the beautiful finish of white ink and clear varnish.


‘WHITE’ and cool. Superbly packaged in a custom white and clear box.

the images

social media

let’s get technical

how to print with white ink

See how to use white ink under and image or as a stand alone.

Raised printing

Understand the do’s and dont’s for using raised printing as an indigo varnish.

digital printing

The basics on when to use digital printing including paper and sheet sizes, printing and finishing.

want free stuff?

It’s never too late


phone 07 3291 2444

email marketing@printcraft.com.au