Printcraft is a certified Bulk Mail Partner with Australia Post and has years of experience helping our clients maximise the efficiency of their Mail requirements. Whether it's distributing a Magazine, executing a Direct Mail Marketing Campaign or sending Annual Renewal Notices, we can help with every step from planning, to Printing your collateral, Personalisation, optimising your data and so much more.
DIRECT MAIL
Trying to stand out in a crowded sea of digital media can be a bit like trying to have a business meeting in a busy Restaurant on Saturday Night. It's not easy to get your message heard, which is why it is increasingly important to be different.
Including Direct Mail in your Marketing Strategy is a way to cut through the digital noise and connect with your audience in a tangible form that stands out.
Printcraft is an Australia Post accredited mail house with plastic wrapping, envelope insertion, envelope printing and self-mailer capabilities. Talk to the experts when considering your next direct mail campaign.
LETTERBOX MARKETING
With the noise of digital campaigns bombarding us daily from every which way, we're starting to tune out to their tone. This rise in digital volume has seen a decrease in the physical volume that's arriving in our mailboxes.
Delivering your message in physical form is now more effective than ever. And now that you can Personalise your Print, target your optimum Geographic Area, and Measure campaign success it's now even easier to stand out from the crowd.
Printcraft can streamline the entire campaign for you from Design Support, Print, Data Optimisation and Distribution, providing both Business to Business and Business to Consumer solutions.
CUSTOM MAILERS
The way you package your product or printed collateral say's a lot about what your consumer will find inside. User experience is now everything, starting with the moment they open their letterbox to discover your brand inside.
A custom, or self-mailer, is a postal item without an envelope. No need to include a return envelope or a response mechanism, self-mailers are all these components rolled into one unique representation of your brand.
Custom Mailers give you complete freedom to express your brand personality through colour, texture, shape, personalisation and even the way it is opened. Options are endless, and we're ready to work with you to achieve the impact you're seeking.
This Custom Mailer and Brochure in one was able to reach its destination and connect personally with a targeted audience using just one piece of printed collateral.
As well as Printing your magazine, we also have the capability to manage your data, add additional inserts and distribute small or large volumes.
LETTERBOX MAIL ANALYTICS
Most Marketing activities are fairly considerable investments into the growth of any business, so it's essential to be able to measure the success and return on investment. While it was once quite difficult to measure the results of a mail campaign, it isn't anymore.
Depending on the specific details of your Mail Campaign, we can integrate a range of solutions to analyse the results, enabling your future campaigns to improve continually. Did you know, we can even do a physical version of A/B testing?
This could be as simple as adding a QR or Discount code to your Printed Collateral or diving a little deeper into the many benefits of our Multi-Channel Marketing solution. A branded Landing Page alongside your printed marketing collateral allows you to collect the contact details of potential clients in exchange for redeeming their vouchers, discounts or redeeming give-aways.
POSTAGE DOESN'T HAVE TO COST YOU A PACKET!
We understand how difficult it is for small, and even large businesses, to negotiate reasonable postage rates, source reliable couriers and manage varying carrier requirements.
Printcraft deals with Australia Post and many other carriers, sending our print across Australia and internationally. We are able to pass on the benefits of our experience and expertise to achieve postage volume discounts and share the benefits of great relationships with our carriers with your Business.
And if you have physical merchandise to be sent with your printed collateral, we also offer a range of options through our dedicated Logistics Facility.
