PRINT

Last year 7 out of 10 Australians read their favourite magazine in print. We flipped through $2 billion worth of catalogues, and 90% of us said we preferred receiving tangible mail over that delivered from a digital or social media source.

 

Today, print is still an important cut through tool in any marketing campaign. It’s tactile, personal, and unique, and by introducing special finishes, binding or embellishment, marketers can enhance their creativity and improve response rates.

 

Whether you’re targeting an individual, suburb, or an entire state, Printcraft has the capacity, equipment and know how to ‘get it done’.

PRINT

Last year 7 out of 10 Australians read their favourite magazine in print. We flipped through $2 billion worth of catalogues, and 90% of us said we preferred receiving tangible mail over that delivered from a digital or social media source.

Today, print is still an important cut through toll in any marketing campaign. It’s tactile, personal, and unique, and by introducing special finishes, binding or embellishment, marketers can enhance their creativity and improve response rates.

Whether you’re targeting an individual, suburb, or an entire state, Printcraft has the capacity, equipment and know how to ‘get it done’.

BONDED BY BLOOD

Want to add more than just ‘love’ to your next print campaign?

Here’s how the New Zealand Rugby Union infused part of their DNA into their 2006 team photo.

In conjunction with Adidas New Zealand, each member of the All Blacks gave a small amount of blood. First sterilised, the blood was then mixed into the printing ink used to produce 8,000 limited edition posters.

A unique touch to bond New Zealand Rugby with its fans.

 

digital printing

letterbox marketing

gallery

BONDED BY BLOOD

Want to add more than just ‘love’ to your next print campaign?

Here’s how the New Zealand Rugby Union infused part of their DNA into their 2006 team photo.

In conjunction with Adidas New Zealand, each member of the All Blacks gave a small amount of blood. First sterilised, the blood was then mixed into the printing ink used to produce 8,000 limited edition posters.

A unique touch to bond New Zealand Rugby with its fans.

 

investing in our future.

Preferring to direct our efforts into the future, Printcraft is committed to staying ahead of the pack. That covers our equipment, people, even our way of thinking.

Because nothing is ever constant, it’s important to make sure we’re all travelling in the same direction – forward.

our quality promise

It’s more than just ink on paper to us. Printing is our core business and we’re proud to offer the experience and expertise that come with over 35 years in the industry.

Quality is never just one element, but a combination of experience, equipment, guidance and expertise.

 

people come first

Equipment makes us good. People and culture make us great.

That’s the philosophy at Printcraft. A business committed to retraining and multi-skilling our staff, promoting and developing the skill base of our team. It’s how we make a better future for everyone.

FAQ

What sort of printing do you specialise in?
Printcraft are offset, digital and large format printers. This means we handle most paper based substrates up to 450gsm.
do you offer trading accounts?
Yes. 30 day trading accounts require the submission of an application, including current trade references. Contact us for more details..
can i get technical advice on preparing files, printing and finishing techniques best for my particular needs?
We’re here to help. Your designated Account Manager is generally your first point of call, but for more specific technical needs we’ll bing out the big guns from the production team. It’s all about getting you the very best result.
how do i supply my artwork for printing?
Generally we prefer single page, print ready PDF files with bleed and crop marks. If you’re unsure, talk to your Account Manager for more details.

All those things you wanted to know, but were too afraid to ask. A list of FAQ about our general operating procedures.

For all of those other niggling enquiries, quotes or just free friendly advice, contact us at marketing@printcraft.com.au and we’ll be more than happy to help.

SHORT RUNS. QUALITY PRODUCTION.

SPOTLIGHT ON digital printing

As offset printing runs reduce in numbers, digital is the shining star of the new millenium.

With a department dedicated to digital and large format printing, we stand by our promise that shorter print runs should never be an excuse for poor quality.

OUR digital PRESSES

 

V

HP INDIGO

The Indigo press is synonymous with quality in the digital print arena. With a liquid ink, it’s the closest match to an offset look and feel. Newer machines like Printcraft’s HP Indigo 7500 also have a few extra ‘tricks’ under the bonnet with white ink and a clear raised varnish adding an extra dimension.

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XEROX IGEN

If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet, opening up a world of possibilities with landscape books and presentation folders.

V

HP INDIGO

The Indigo press is synonymous with quality in the digital print arena. With a liquid ink, it’s the closest match to an offset look and feel. Newer machines like Printcraft’s HP Indigo 7500 also have a few extra ‘tricks’ under the bonnet with white ink and a clear raised varnish adding an extra dimension.

W

XEROX IGEN

If the restrictive sheet size on your ‘average’ digital press is stifling your design, it’s time to take advantage of our new Xerox iGen 150. This machine produces an EXTRA large sheet, opening up a world of possibilities with landscape books and presentation folders.

ever considered?

PERSONALISATION

With the direct transfer process in digital, every sheet can potentially be different, either with variable text or images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.

ever considered?

AUTOMATION

Web2Print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing, Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press.

ever considered?

PERSONALISATION

With the direct transfer process in digital, every sheet can potentially be different, either with variable text or images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often overlooked benefits exclusive to digital.

ever considered?

AUTOMATION

Web2Print is the time and cost saving solution for today’s busy marketing team. Ideally suited for digital printing, Printcraft’s PIVOT platform can drive static and dynamic artwork templates directly to the press.

digital printing
large format printing

more about digital printing

Read some of our articles about digital and short run printing

paul giggle calendar

a taste of japan

Sample this beautifully printed calendar off our HP Indigo press.

READ MORE HERE …

binding

Let’s get technical and touch on some of the production considerations and potential pitfalls for many of the common binding methods used in digital printing.

READ MORE HERE …

what is small format printing?

If you’re unsure of the best application for digital printing or even how it all works, this is the blog for you.

READ MORE HERE …

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