Print Industry Blog for Graphic Designers, Marketers

Casebound Books - How they are made & How to design a Casebound Cover.

So, what is a Casebound Book? Casebound, often referred to as Hard Cover, is a common binding method for high quality book and archives....

FSC 100% ... FSC Recycled ... FSC Mix. What's the difference?

The FSC label is the world’s most trusted mark for sustainable forestry. So what do these labels mean? Which product is best for you and...

Printing A-Z: Understanding Common Terminology in the Printing Industry

For those unacquainted with printing terminology, you may find them strange or confusing. As experts in the printing industry, they are...

How to create a Dieline

What is a Dieline and why do you need one? A Dieline (or keyline) is a graphic element included in print artwork, showing where it needs...

Green Mail Bags

Did you know Printcraft offers a compostable alternative to plastic mailbags? If you want to send an Eco-Friendly Unaddressed Mail...

Our Top 5 Print Marketing Tips for FY23-24

1. Personalised Marketing The most important way to obtain the consumer's attention, is to use their name. Whether it be hearing it or...

How to Set Up Data for a Direct Mail Campaign.

Direct mail advertising involves sending a physical piece of mail to a potential customer. Direct mail offers several advantages over...

Handy Tips for Optimal Print Design

USE HIGH RESOLUTION OR VECTOR ART High resolution assets are critical for successful print design. Too often, people are in a rush to...

Varnish, Aqueous or UV Coating. What is the Difference? Which should I use?

In this blog we will discuss, how varnishes can be used in print, the differences between the types of varnishes available to us, when to...

What are Printing Plates and How are they Made?

What are Printing Plates, how are they made and what role do they play within the print production process to create full colour images?

What is a Press Check and do I need to do one?

Have you wondered what a Press Check is, what might be involved and whether you need to do one for your printed project or not? In this...

New Year, New Technology. Commercial Printing in 2022

Investing in our future through technology is a commitment to our staff and to continually improving a quality range of services

Affordable Direct Mail Marketing Ideas; Inspiration from our 2021 Letterbox Campaigns

Whether your goal is to drive traffic to your website, generate in-store sales, or nurture brand awareness, direct mail can be a valuable co

12 Unique Christmas Gift Ideas by our Awesome Printcraft Clients

By popular demand, we've done it again! 12 days of Christmas Gift ideas from our wonderful Printcraft clients of 2021. 12 unique Australian

What are page "Sections" in print?

Why are sections important? What is the most cost-effective page count for a magazine? How many pages should your book or catalogue have?

Designing for Print? Here are 6 Handy Online Tools to help.

Designing for Print? Here are 6 super helpful online resources to help save time, money, increase speed to market and find inspiration.

Envelope Inserting & Plastic Wrapping for Direct Mail Campaigns

When it comes to your Direct Mail campaign, Printcraft has the capability for a variety of options to suit a range of Envelope Inserting and

How Direct Mail Can Benefit Your Marketing Strategy - With Examples

What are the benefits of Direct Mail Letterbox Campaigns and how can they benefit your other Marketing Activities to boost results?

How to create QR Codes for Powerful Marketing Tools and Interactive Print

How do you transform your print projects into powerful marketing campaigns and interactive experiences using QR Codes?

How to Design a Flysheet for Mailing

How to design a flysheet for mailing printed magazines, brochures or other print collateral that complies with Australia Post guidelines.