Offset or Digital Print?
Since 1982, we have grown from a simple Print Company into a diversified and innovative solutions provider.
We offer the experience and expertise that come with our proven track record after more than 40 years in the business.
In some cases, both our Offset and Digital Departments may be utilised for your project. This can speed up lead times, optimise quality or utilise variable data, maximising ROI and the trackability of campaign success.
In 2021 we increased our production capacity to three Offset Printing Presses.
The same year we also updated our Digital Department with the latest technology, installing a new HP Indigo Press.
This is only part of our commitment to the future of our people and the printing industry.
Offset Printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate.
Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.
Offset printing is best suited to larger print runs. Depending on the size, as a general rule of thumb, it suits quantities over 500 units for multi-page books, and over 5,000 units for A5 or DL flyers.
Today, the finish and quality of offset printing is excellent, reproducing fine lines, skin tones, gradients, solid blocks of colour plus gold, silver and other metallics with outstanding results.
Our Digital Department has both an Indigo and an iGen Machine, allowing us to cater for small volumes at affordable prices, without compromising on quality.
With both ink and toner solutions, we have the bases covered. The Indigo press is synonymous with quality when it comes to digital printing, while the iGen caters for a wide range of different stocks and sizes.
As pioneers in this field, Printcraft has applied the same colour management principles we perfected over the years, allowing us to seamlessly blend both Digital and Offset Print on the same job .
The direct transfer process in digital means every sheet can be different, either with variable text or variable images. Variable Data Printing (VDP) is one of the major benefits exclusive to digital.
This larger than life medium lets you get your message out big, bright, bold and loud.
Thanks to state of the art HP technology, these prints are clean and crisp. The colours are bright, and print resolution is outstanding!
The use of Latex inks has the added benefit of a three year UV rating, and are far more eco-friendly than their solvent counterparts.
Another bonus - prints come out dry!
So there's no downtime before your posters, banners or point of sale material can be trimmed down and shipped out.
Need Help?
Visit our extensive Resource Library where you can download useful Templates and Keylines.
It also includes How-To Tutorials on Designing for Print 101 and Advanced Skills to help you provide Print-Ready documents to optimise the quality and production time for your project.
ISO Colour Management
ISO Colour Management is a daily part of our quality assurance and the baseline for our Print, proofing and colour management. It's these guidelines, combined with proper calibration and rigorous quality control test that guarantees consistent and predictable quality in the reproduction of printed matter.
In the video below our Pressroom Manager, Ben Nolan talks about his responsibility in maintaining Printcraft's ISO certification and our consistently high level of print quality.
ISO sets the minimum standards for us.
From here, it only gets better.
– Matt Naughton, Printcraft General Manager
PROOFING
Some jobs at Printcraft are proofed before they are printed, others are proofed through the Kodak Insight Portal and run to ISO standards. A digital book is made for all jobs when there is more than one page for clients to check and see the product in a finished form.
Hard proofs are generated within the tolerance levels set by our ISO colour certification. Printcraft can produce on coated or uncoated stocks to ISO standards.
On approval of hard or soft proof further production commences.