Once upon a time it was simply ink on paper – not any more.
Printing is our core business, and we're proud of that.
With over 35 years of trading, many staff that have travelled the journey with us, we have grown together and learned to diversify and innovate into a solutions provider. We offer the experience and expertise that come with our proven track record and history.
Quality is one element, when combined with knowledge, passion, technology and expertise – you have a powerful formula. That is our claim.
Offset printing refers to the transfer process of an inked image from a metal plate to a rubber blanket, and then on to the final paper substrate. Colour is created through tiny dots made from four primary ink colours – cyan, magenta, yellow and black. This is commonly known as CMYK or four colour process.
Offset printing is best suited to larger print runs. Depending on the size, a general rule of thumb quantities over 500 units for multi-page books, and 5,000 for A5 or DL flyers.
Today, the finish and quality of offset printing are excellent, reproducing fine lines, skin tones, gradients, solid blocks of colour plus gold, silver and other metallics with outstanding results.
The Digital department of Printcraft has both an Indigo and an IGen Machine, allowing us to cater for smaller volumes, at affordable prices without compromising on quality.
With both ink and toner solutions in the digital space, we have the bases covered. The Indigo press is synonymous with quality when it comes to digital printing and the iGen handles a different range of stocks and sizes. As pioneers in this space, Printcraft has applied the same colour management principles learned and perfected over the years, blending both digital and litho on the same job is seamless.
The direct transfer process in digital means every sheet can potentially be different, either with variable text or variable images. Campaigns featuring personalisation often stand out from their static competitors and see higher response rates. Variable Data Printing (VDP) is one of the often-overlooked benefits exclusive to digital.
Say it big, bright and bold with this larger than life medium, keeping in mind the objective is to be seen, get read, and be remembered. Thanks to state of the art HP technology, our prints are clean and crisp. Colours are bright, and print resolution is outstanding!
Our Latex inks also have the added benefit of a three year UV rating and are far more eco-friendly than their solvent counterparts. The added bonus - prints come out dry! So there's no downtime before your posters, banners or point of sale material can be trimmed down and shipped out.
ISO COLOUR MANAGEMENT
ISO Colour Management is a daily part of our quality assurance and the baseline for our Print, proofing and colour management. It's these guidelines, combined with proper calibration and rigorous quality control test that guarantees consistent and predictable quality in the reproduction of printed matter.
In the video below our press Room Manager, Ben Nolan talks about his responsibility in maintaining Printcraft's ISO certification and our consistently high level of print quality.
ISO sets the minimum standards for us. From here, it only gets better.
– Matt Naughton, Printcraft General Manager
Some jobs at Printcraft are proofed before they are printed, others are proofed through the Kodak Insight Portal and run to ISO standards. A digital book is made for all jobs when there is more than one page for clients to check and see the product in a finished form.
Hard proofs are generated within the tolerance levels set by our ISO colour certification. Printcraft can produce on coated or uncoated stocks to ISO standards.
On approval of hard or soft proof further production commences.