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Uncovering the Hidden Benefits: Exploring the Impact of Eco-Friendly Print Materials
In today's world, where environmental issues are at the forefront, the materials we choose for printing can significantly impact our...


Casebound Books - How they are made & How to design a Casebound Cover.
So, what is a Casebound Book? Casebound, often referred to as Hard Cover, is a common binding method for high quality book and archives....


How to create a Dieline
What is a Dieline and why do you need one? A Dieline (or keyline) is a graphic element included in print artwork, showing where it needs...


How to Set Up Data for a Direct Mail Campaign.
Direct mail advertising involves sending a physical piece of mail to a potential customer. Direct mail offers several advantages over...


Handy Tips for Optimal Print Design
USE HIGH RESOLUTION OR VECTOR ART High resolution assets are critical for successful print design. Too often, people are in a rush to...


What are page "Sections" in print?
Why are sections important? What is the most cost-effective page count for a magazine? How many pages should your book or catalogue have?


Designing for Print? Here are 6 Handy Online Tools to help.
Designing for Print? Here are 6 super helpful online resources to help save time, money, increase speed to market and find inspiration.


Envelope Inserting & Plastic Wrapping for Direct Mail Campaigns
When it comes to your Direct Mail campaign, Printcraft has the capability for a variety of options to suit a range of Envelope Inserting and


How Direct Mail Can Benefit Your Marketing Strategy - With Examples
What are the benefits of Direct Mail Letterbox Campaigns and how can they benefit your other Marketing Activities to boost results?


How to Design a Flysheet for Mailing
How to design a flysheet for mailing printed magazines, brochures or other print collateral that complies with Australia Post guidelines.


What are the Benefits of Laminating my Print Job?
‘Celloglazing’, laminating involves a thin sheet of film, adhered with heat and pressure, to either one or both sides of a printed sheet.


How to get the most from your Direct Mail Campaign.
How to get the most from your Direct Mail Campaign and Bulk Mail Rates from Australia Post Explained.


One-Piece Mailer: What is a Custom Mailer and How can it Benefit a Letterbox Mail Campaign?
What is a One-Piece Mailer or Customer Mailer and how would it benefit a letterbox mail campaign? Let's take a look...


Why Use a Professional Mail House?
How you can benefit from our bulk mail partnership with Australia Post using our Professional Mail House Services.


What is Small Format Digital Printing?
Small Format’ refers to the physical sheet size the machine can handle, usually restricted to an oversized A3.


Why is Print an Important Part of Your Marketing Campaign?
Armed with this powerful information, personalise your printed material and make the message more relevant and applicable.


What are Trigger Based Multichannel Marketing Campaigns?
A single message, distributed across multiple channels, with rules launching each occurrence or event within the campaign.


Printing | When Quality Matters Over Cost.
It might seem like a strange analogy, but why do you buy from a butcher instead of a supermarket?


Acquiring New Customers With 1 to 1 Personalised Marketing
How to keep and grow your customer base using 1 to 1 personalised and automated marketing.


Creating Customer Loyalty Programs
With the soberingly high cost of acquiring new customers, it’s important we make the effort to engage, reward, and nurture our existing ones
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