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5 Reasons Why Direct Mail Still Wins for Building Lasting Connections

Updated: May 19, 2020

We understand that keeping up with digital trends is essential for a business’ marketing success and that standing out from the crowd is where you see the rewarding results from your audience. Incorporating Direct Mail into your next marketing campaign or your regular business processes may be hugely beneficial and effective. 

With Direct Mail and Printcraft, you have the opportunity to become more personable, relieve your business from tasking organisational processes and stand out among the noise of digital media. Here we run through 5 reasons why Direct Mail still wins for building lasting connections with your audiences: 

1. It’s personal

Addressing your audience with a customised message or call to action (CTA) allows you to connect with your audience on a personal level. At Printcraft, we work closely with our clients to customise each process according to your data, designs and end goals to maximise your return on investment of Direct Mail campaigns.

2. It stands out

Among the noise of digital marketing, it’s easy for your business to go unnoticed and become lost within the sea of digital advertisers on social media and various advertising platforms. Direct Mail gets in the hands of your audience and engages all five senses. Landing your collateral directly into the palm of your customer’s hands is another unique opportunity to engage and connect with a difference.

3. It’s timely  

Recent research shows that 82% of people check their mailboxes every day. They are also more likely to open mail that is personally addressed. Therefore, you can almost guarantee your message via Direct Mail, will be received by your intended audience within 24 hours of delivery. 

4. It’s measurable

Direct Mail used to be difficult to track, but in 2020, this isn’t the case. There are many options like QR codes or personalised URL’s to your CTA, or you can make your Direct Mail a response mechanism with an integrated envelope and return coupon. Individual/specific offers are also a way to measure your Direct Mail.

5. It’s targeted 

Direct Mail gets your message directly in front of specific audiences with GEO mapping and unaddressed mail. Meaning, each of your customer segments can receive marketing material that is unique to them. This level of personalisation can be as simple or intricate as your data allows and enables you to show empathy and understanding of their importance to you and your business.

Contact us to find out more about how we can help you maximise the value of your data through printed marketing material to connect and engage with your audience in 2020.

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