With the popularity of uncoated paper on the rise, here’s how to get a great finish with dark or ‘less than perfect’ images.
1. CONVERSATION Probably the most important first step we take here at Printcraft is a conversation with the customer. It’s critical they understand the ink won’t look glossy on an uncoated paper, and dark solid colours will be absorbed and lose much of their fine detail.
2. COLOUR To get the very best result, our prepress team applied an ‘uncoated paper’ curve to the entire document. This takes every image and every colour and optimises it to suit the stock.
3. RETOUCHING But that’s not where we stopped. The photo of the three Somerville House students had dark shadows over their faces. Lightening the whole image would take out too much ink and make the print washed out, so our prepress team created a mask of only the shadowed areas on the face. We then lightened and removed black from only this area, leaving the rest of the photo untouched.
4. PROOFING Printcraft is one of the only printers in Brisbane (possibly Australia) to generate calibrated proofs on uncoated paper. This gives our customers an accurate picture of what the finished job will look like before it hits the press.
Once everything is signed off, plates are produced at a 150 line screen, and the settings we’ve applied to the proofs are all fingerprinted to our presses. You can see for yourself what an outstanding result this gives.