A flysheet is a visible sheet of paper which can be seen through plastic-wrapped mail items and displays the recipient address, return address and "Postage Paid Australia" imprint. The flysheet can also be printed with your logo, images and personalisation for a creative touch.
Australia Post, however, has some very strict specifications for the layout of flysheets and failing to meet these requirements could end up a very costly exercise. While we take care of most of the process for our clients, in this blog we unbox each element to help you design a great flysheet that makes a memorable first impression of your brand.
The size of the flysheet should match the publication, catalogue or brochure being mailed. If the flysheet is a different size it may move inside the plastic wrap and could be rejected by the scanners/lasers used during the mail sorting process at Australia Post. This may incur unexpected charges and/or result in the item not being delivered at all. So, for example, and A4 Magazine should have an A4 flysheet when in a plastic mailer.
The postage paid imprint must say, in capital letters "POSTAGE PAID AUSTRALIA" inside a box. There must be no other wording and the box must not exceed a maximum of 26x40mm or be smaller than 19x25mm. The postage paid imprint must be in the top right corner, an area of 90mm wide and 40mm high referred to as the "Postage Zone".
The only other inscription permitted in this area is the "Priority" indicator if this service is applicable or a Print Post Indicia which is required if the project is a Print Post job. The words "PRIORITY" in capital letters and bold, white font, should be printed in a solid box below the postage paid imprint. This box must be 4mm-6mm high for horizontal imprints or 6mm-10mm high for vertical imprints.
Return Address Zone
There must be a return address and company name on every article, with either a street address or post office box, appearing in the top left of the flysheet and positioned no lower than 40mm from the top. Preferably it should say "If undeliverable return to" followed by the address in 8 point font size and not bolded. Other things like a logo, URL or email are permitted here providing it does not obstruct the visibility of the return address or other zones.
The Address Block Zone
Generally, our data team will set this up for you and help to cleanse and optimise your database for the best results but it is still valuable to understand the different requirements of this very important element to flysheet design.
The barcode and delivery address zone must be no more than 100mm from the bottom, have a clear buffer of 15mm along the bottom and 10mm from the sides and also be clear of the postage zone.
The address block and barcode, if used, must be straight and LEFT aligned.
The address block must not contain anything other than the addressee's details. An exception is made for a barcode and customer/campaign reference numbers which must be above the address block.
The second last line of the address block must be the number and name of the street or the post office/bag number.