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Personalisation – As we strive for cut through and response rates, many direct marketing fans are making Going far beyond simple name personalisation, we now produce and mail content with variable images, offers

By sending existing and potential new customers personalised pieces through the mail they help to strengthen To personalise a campaign or to address an envelope, you first require data! Set up your Artwork for Personalisation in Print When personalising a mail piece, artwork will be set You can even include data such as a personalised discount amount for each customer, like the example Example #1 - DL Flyer Personalised with Name and Percentage Discount.

The flysheet can also be printed with your logo, images and personalisation for a creative touch. Personalisation The direct transfer process in digital printing , means every sheet can potentially Campaigns featuring personalisation often stand out from their static competitors and see higher response

mailed at least twice per year Each copy of a particular issue must be identical, except for: permitted personalisation

NAME PERSONALISATION.   No, it’s not new, but have you really used personalisation to it’s best? Printcraft is one of the only Queensland print manufacturers who can produce personalised self mailers Recently Printcraft targeted the education sector in a campaign about personalisation. We personalised the front of one of the ‘old school’ pencil cases.

Personalised connections are in. Personalising experiences is one way of connecting with customers to build relationships. Direct Mail is an effective tool in building more personalised experiences into your customer journey But personalisation possibilities don't end there. Relevant Products & Services - Using geographic and demographic data, you might consider personalising

Unique shapes and packaging, combined wi­th name and address personalisation will make your mail campaign usually achieve a better open and response rate, but don’t discount the other important elements of personalisation Grab Attention Quickly - Start your call-to-action, attention-grabbing caption or personalised message Connect with Personalisation- Thanks to our digital print technology you can personalise any aspect using

uses a plain faced envelope (not a window face) and you are inserting a letter addressed (or perhaps personalised

with the clump of supermarket catalogues crammed in your letterbox, Direct Mail is more focused and personalised

Ever considered personalising your print? Run size Personalisation and variable printing Binding and finishing requirements Print quality or special

Post is predominantly for publications, so outside of subscription renewals it excludes any sort of personalised Pre-sort Pre-sort is the most common and cost-effective way to send bulk quantities of personalised statements Pro tip – plastic wrapping an addressed and personalised postcard or flyer will save you the additional

(Often used for personalisation or variable print) P Pantone Colour / PMS: Pantone or Pantone Matching